Ford Pro Telematics

OPPORTUNITY
Fleet managers needed a simpler way to manage their vehicles during operation and while being serviced. The leading fleet management software was costly to implement, cumbersome to activate, and difficult to use. With the emergence of fully-connected vehicles, Ford was uniquely positioned to solve all of those fleet customer problems.

SOLUTION
Ford created a new division called Ford Pro to focus purely on their commercial fleet customers. We developed software services that provided best-in-class features, instantaneous activation, simple configuration of vehicles.

We designed web and mobile solutions that allowed customers to…

• Manage their vehicles wherever they were (Desktop, Mobile)

• Have the right people in their business solve the right problems (Role-based features & workflows)

• Record where their vehicles have been and optimize their trips/routes (Dispatching & Auditing)

• Optimize up-time of vehicles by auto-scheduling service and prioritizing maintenance by severity

The key Ford Pro Telematics differentiator is it’s ability to deliver enterprise level features with simplicity.

Dashboards allow users to quickly receive alerts, locate vehicles, and communicate the action plan to the appropriate people. Advanced workflow allows for the automation of time-sensitive tasks helping customers focus on their business and less on managing software.

Ford Pro Insights let’s customers have access to their fleets wherever they need it. Helping them manage emergencies - or performing analysis to improve their business.

www.fordpro.com/en us/telematics/

WHAT I DID
User Research
Competitive Research
Product Discovery & Design
Product Team Leadership
Design Operations